Thursday, 26 December 2013

As 2013 Winds Down...

...We should all take stock of our progress during the year.

At work and in our personal lives, we should be grateful for both our successes and our disappointments.

This is because our 'failures' are just as important as our feats of progress because they sharpen our focus and force us to  re-assess our plans and make changes.

At the beginning of this year, in  this  post, I listed a few plans for the blog and proceeded to test them. Specifically: 

- I launched a  discussion forum;

- I constantly asked for feedback and suggestions at the end of articles;

- I also ventured out of my comfort zone and became receptive to the possibility of guest blogging by putting up notices in LinkedIn blogging groups;

- I set up a poll to find out the topics that would appeal to readers of this blog.

Now not all these actions have been overwhelmingly successful but that doesn't mean that I shouldn't aspire to continue to improve this blog.

So I am grateful for my 'failures' in blogging this year because now I know the ideas upon which to focus, modify or tweak.

Taking stock of notable blog posts

In case you missed reading this year's most notable blog posts, below is a recap:

I was honoured that for over four consecutive weeks, soon after it was posted in April, this article  ranked in first place on the first page on Google under the search description: "Boston bombings, what we can learn", on June 16th as  seen below:

Property of Rethinking Business Communications Blog

As well as in a variation of the search term on September 23rd as provided below:

Property of Rethinking Business Communications Blog

As I write this post, the article is still visible on the first page of Google’s search engine, although it is often relegated to one of the top five spots. On Yahoo and Bing, it appears on the first page under a similar search description. I am truly humbled by this validation.

The feedback I received from viewers was also encouraging and heart-warming.

So go read the article. The event on which it was based, (the Boston bombings), may not be breaking news anymore but lessons learnt from President Obama's masterful speech delivery will always be relevant to professionals.

This article was posted last month and is, in my opinion, the most useful article yet.

It's the third longest article written on the blog at 2,500+ words. I really went out on a limp by sharing tips and secrets of formal writing gained from my previous work experience drafting numerous letters to government officials, CEOs, industry leaders, bank executives, and VIPs.

While writing the post, my goal was to conquer the 'goliath' of all communications woes - the absolute dread of formal writing. For this purpose, I provided free letter templates for different recipients. These formats could easily be tweaked and used in practical scenarios. One letter sample, written to a Minister of Energy, could be used when writing to the President of a country, simply by changing the subject of the letter and by substituting the protocols of one office for another!

So if you haven't read the article yet, I strongly recommend that you do so. I guarantee that you would find the templates so useful that you would immediately save a few for future use.

Be kind however to credit the letter formats to the author or this blog.

Please take the poll

May I make an important appeal?

In order to continue to deliver ever-green and hard-hitting content, please take the poll which can be found on the right sidebar of the homepage.

Please note that if you regularly read this blog via a mobile device, in order to see the poll, you'd need to use the web/desktop version to access the blog's URL. It may be easier to use a laptop or desktop computer instead.

The poll takes about five seconds to complete and no personal information is requested. It expires in a couple of weeks so kindly choose the articles you'd like to see on this blog.

A little note

I am now available for some consulting work in communications, coaching sessions in formal writing and freelance writing assignments. 

Therefore, for assistance in drafting speeches, letters and for content creation, kindly:

A) Send a direct email to: 

B) Call for a free consultation:

Nigeria:                0704 631 0592    
International:      +234 704 631 0592


As 2014 approaches, things may change or evolve on this blog.

However, you can assured that one constant would be evident : the commitment to high-quality content.

So if you have suggestions about how I could improve this blog, please do not hesitate to let me know via telephone, email, Twitter etc.

Given that my goal is to enrich your experience here, I would really appreciate your feedback.

Goodbye 2013.  It's been swell. :-)

P.S - Merry Christmas to you all and a very happy New Year! I hope you enjoy the holidays with friends and family. Don't stay away too long though as I'd be kicking off 2014 with a truly interesting article. So watch this space...


N.B-  First image courtesy of Idea Go, via Second and fifth images courtesy of Stuart Miles, via Third and fourth images are provided by author.


  1. I have always enjoyed reading this blog, I really think you have outdone yourself in 2013. I draw particular inspiration from some of your quotes

    "...We should all take stock of our progress during the year. This is because our 'failures' are just as important as our feats of progress because they sharpen our focus and force us to re-assess our plans and make changes"

    This is infact very true. You have educated us, and shown us how powerful communication is as a tool in shaping corporate strategy and influencing decisions. As much as you think it may have been disappointing not to get feedback from time to time, I also think for as many people that have read your articles , there has been an impression, and indeed more people will continue to be influenced you will continue to reshape and make us Rethink Business communication in 2014. Keep it going and hoping for bigger things next year.

  2. Many thanks Adrian for your encouraging words.

    Given that this blog's mission is to re-define the role of communications in business strategy, I am glad you think we are on the right track.

    Here's to believing that 2014 would be a great year for this blog and I hope for you too.

    Do come back soon :-)

  3. Nice Post, very educative. Keep it up...

    Kim Edwards

    1. Hello again Kim. Many thanks for reading the post.

      I would like to remind you that you could show your support for this blog by registering to become a "follower". Details can be found at the right sidebar on the homeoage, (regretfully only accessible via a laptop or desktop).

      In order not to miss new posts, you could also follow this blog via email or with via a RSS feed - all can be found on the homepage. In this way, you get automatic updates as soon as new articles are posted.

      Take care!


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